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synthetics.: AI & Market Research in the Creative Process
synthetics.: AI & Market Research in the Creative Process
Über das Event
An evening for creative teams, brands and AI tool builders, hosted by WIN-CI, Minds and YYYYYYY.STUDIO. The case is a real brief from dm, Europe's largest drugstore retailer, to relaunch its beverage brand Ivorell.
WIN-CI develops the packaging, Minds tests creative concepts with synthetic target audiences, and YYYYYYY.STUDIO produces an AI-generated commercial before the physical product exists. The programme includes an industry roundtable, live video prompting and networking.
Free drinks and snacks are included. Registration requires approval by the host.
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