Breaking into the music industry requires much more than making great music. In this masterclass, Pedro Passoni (Melon Blush) shares the practical knowledge and strategies he developed throughout his career as an artist, educator, and music industry professional, helping artists navigate the realities of building a sustainable career in music. Beyond touring internationally as an artist, Pedro has worked across multiple areas of the music industry, including artist management, booking, logistics, talent buying, project management, and social media strategy. His experience includes roles at Cosmopop (Time Warp Global, Love Family Park, Sonus), Entourage (Só Track Boa, Time Warp Brazil, Vintage Culture, Chemical Surf, Bruno Furlan), and Frills (Kollektiv Turmstrasse, Butch). This unique combination of artist and industry experience allows him to provide practical insights from both sides of the business.

Topics in the masterclass include:

• Artist management and task organization
• Booking strategies and professional communication with promoters and labels
• Social media and artist branding
• Music release planning and strategy
• Networking and relationship building
• Tour logistics and day-to-day artist operations
• Mindset and personal development for long-term success
• Mental health and self care as an artist

This is a practical and honest look at everything surrounding the music itself – the often overlooked aspects that can make the difference between remaining a hobbyist and building a professional career. The Berlin edition will take place in person on Saturday, July 4th at 15:00. It includes a comprehensive overview of all covered topics, a dedicated e-book, and an extended Q&A session where participants can ask questions and receive direct feedback. If you're serious about your career, this masterclass is for you. Spots are limited. Sign up today to secure yours.

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